Case Study Details

 

Advertising agency redefines the way Internal Management is handled with Digital Transformation

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Client Background

Client Background

The client is an advertising company with its On Screen, Off Screen, Promotional as well as experiential presence. They have been in this business for around 15 years and have received an overwhelming response from his audience.

Objective

The main aim of the project was to develop a fully integrated web portal to manage all the internal operations from purchase to transactions to invoices and analytical reports under one single platform.

  • Country
    India

  • Industry
    Media & Entertainment

  • Solution
    Digital Transformation

Challanges

Challenges

Our professionals aimed at providing a stellar GST system to the client to better manage their taxes. Our team also focused on rendering an automated solution to enhance their internal structure and accelerate delayed processes.

  • Lack of a centralized system to manage each and every process of the client
  • The conventional system didn’t cover the client’s entire workflow ranging from sales log to account entry
  • Absence of data analytics and lack of proper reports gave poor insights
  • Lack of a GST system
  • Traditional system didn’t allow live data sharing or updates which delayed various processes
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Solution

The client was already using software that encompasses his entire commercial and account department whereas he was in need of integrating all the departments under one single platform. Thus, the client approached KCS to simplify their internal process in a quick and authorized manner.

We provided an all-in-one workflow application where the client could encompass the whole business departments and stakeholders under one platform. Our stellar web app helped the client to carry various transactions ranging from Media Planning Request to BDF Operations to Sales Invoice and Debit/ Credit Notes.

Case Study Solution

Project Highlights

Dynamic Dashboard

Dynamic Dashboard

Media Planning Management

Media Planning Management

Rate Card Management

Rate Card Management

Purchase / Vendor Purchase Management

Purchase / Vendor Purchase Management

Sales Management

Sales Management

Features Operation Management

Features Operation Management

Account Management

Account Management

User Management

User Management

Graphical Reports

Graphical Reports

Pie Charts

Pie Charts

KCS Approach

KCS Approach

We rendered excellent data analytics to the client to drive insights and better business decisions. We also rendered a GST system to the client. Our Web app allowed the client to share live data and updates to accelerate various business processes.

Outcome

Outcome

KCS provided more than 25 types of reports to the client including User/Log Reports, MIS Reports, GST Reports, Account Ledger Report, GSTR 1 Report, Branding Availability Report, GSTR 3B Report, Property Wise Sales Register Report, etc. Along with this, we helped the client to manage their On Screen, Off Screen, Promotional and Experiential operations efficiently. The client could get general information regarding their performance in different states, cities, areas, branches, departments, designations, brands etc.

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Tech Stack

PHP
JavaScript
JQuery
Ajax
MYSQL

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