Client Background
The client was an Australia-based IT infrastructure service provider. IT domain is so highly competitive that the client was struggling hard to make a base in the industry.
Objective
Lack of proper exposure was making the client lose the potential business opportunities. The client was thus looking for a solution for compelling businesses to turn to digital marketing to help in maximizing the reach and boost revenue.
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Country
Australia -
Industry
Hi-Tech -
Solution
Digital Marketing
Challenges
- The client struggled to grow its customer base and enhance overall brand visibility
- The existing web property did not facilitate user engagement, and the site structure was not conducive to web crawlers
- Lack of proper tools to map a company’s sales process in order to identify problems
- To bring the client on top positions from nowhere in the Google search
- Analyzing vast Australian market data for effective selling strategy
- The absence of any online marketing plan or website administration
- Bringing conversions through multi-channel marketing within a defined budget in a highly competitive market
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Solution
Before adopting any strategy or approach, our first action plan was to study the Australian market, do an in-depth analysis of the competitor’s landscape, define the target audience, and devise an impressive go-to-market approach.
Key discoveries included that the client didn’t have any prior online presence, also there were very few online communities for their industry, and that the mention of their brand was rare. Despite the fact that their historical customer base largely did not use the digital platform, our client saw an opportunity to seize the lead and become a thought leader in their marketplace.
We responded by launching an intensive granular and creative multi-layered On-Page/ Off-Page SEO, SMM, digital PR, paid media strategy, and more. We first started by upgrading their current website. It was in immediate need of optimization, right geo-specific keyword targets, quality content, conversion-friendly landing pages & a planned marketing strategy.
Website performance also needed improvement to reduce bounce rate and encourage deeper in-site navigation. We identified over 2 million search queries and made a list of prioritized keyword search terms based upon the search habits of their target audience and the services the client wanted to emphasize.
Since the client didn’t have an active social media presence, we helped them develop a multi-channel social strategy directing users to the brand’s website. We promoted original content through social media platforms like Facebook, LinkedIn, and Twitter, which were used as “beacons” to drive traffic to the website.
Project Highlights
Created Online Presence
On page SEO
Off Page SEO
Social Media Marketing
Digital PR
Paid Media Strategy
Website Upgradation
Content Redevelopment
KCS Approach
KCS provided the client with unique content creation services. In addition to evergreen blogs and social media posts that offered useful information to potential and existing customers. The entire campaign was SEO optimized with proper keyword content planning. We eliminated non-conversion keywords and replaced them with tighter, action-oriented keywords and phrases.
Outcome
Organic traffic from search grew by 100% and more than 100 backlinks were secured through digital PR and the revenue from the search grew impressively.
Using creative social media posts, blogs, articles, paid media strategy, engaging campaigns with hashtags, and more, we were able to help the client position itself as a strong brand in the market, boost visitors, and outperform its competitors.
With the measurable increase in brand awareness, our client was able to generate more product and service inquiries at regular intervals through live chat, e-mails, contact forms, and phone calls which in turn helped them achieve business goals quickly.
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Tech Stack
